At Distinguished Vineyards, our Core Purpose is to ‘enrich our world by championing sociability and helping people to live well’. These 5 Leadership Principles are a combination of behaviors, actions, mindsets, and values that enable us to accelerate the change in our culture to support consumer and customer focus, accountability, innovation, and marketplace success. These Leadership Principles are for everyone across our business and help guide us in how we work to grow our people and do our business.
Be first choice with consumers, to win with customers.
Decide fast and make it happen.
Do the right thing, for the long term.
Think beyond, innovate and adapt.
Welcome difference and stand for fairness.